In my research of violence against LGBT people in Russia, I registered growth of the number of victims in the aftermath of the 2013 law banning ‘propaganda’ of queer sexualities. One of the possible explanations of this increase of violence is related to political manipulation of emotions that politicians do to gain legitimacy through inciting fears in general population. Literature cites multiple examples of how political invocation of threatening emotions acts as political economy when exchange of constituents’ credit for protection from illusionary threats benefits politicians who readily employ scapegoating of LGBT people and other vulnerable groups. Although the mechanism of such political economy is convincingly evidenced, little is written about techniques by which emotions are delivered to susceptible bodies. How are these political threats able to touch people? How can difference in reactions to political invocation of emotions be explained? I draw on memetics to offer a theory of the technique of power by which emotions travel to cover large populations.