Socio-economic disparities, global pandemics, technological advances and
climatic changes are transforming ‘People, Work and Society' in
unprecedented ways. Businesses are among the primary drivers of such
transformation. Hence, a critical issue concerns the role that businesses,
in particular Marketers, can, should and must play ethically as value
creating agents, in order to achieve a sustainable 'People, Work and
Society' triad. Our conversation with Professor Sheth will therefore
explore this issue in more detail.